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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

• Sales Rank: #292257 in Books
• Published on: 2009-02-09
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.20" w x 8.70" l, 3.92 pounds
• Binding: Hardcover
• 672 pages

From the Back Cover
The ticket to successful marketing campaigns for the hospitality trade

While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.

Reid and Bojanic’s Hospitality Marketing Management—now in its Fifth Edition—is a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including:

• The roles of service and customer satisfaction in hospitality
• Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning
• Developing a marketing plan
• Strategies for promotion and advertising
• Pricing strategy

This new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as:

• International marketing in a global economy
• Tourism and destination marketing
• Taking advantage of Internet marketing opportunities

With a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

About the Author
Robert D. Reid is Dean and Professor of the College of Business at James Madison University, Harrisonburg, Virginia.

David C. Bojanic is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.

Most helpful customer reviews

0 of 0 people found the following review helpful.
It is well written and easy to follow
By Hayley
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Five Stars
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New Yorker Jody has what she thinks is a very liberated view of sex, while Midwesterner Lyle still thinks love means having to say you're sorry. "The trauma and confusion of the sexual coming-of-age by a liberated woman is presented with skill and understanding." LIBRARY JOURNAL

• Sales Rank: #1261603 in Books
• Published on: 1987-01-12
• Released on: 1987-01-12
• Original language: English
• Number of items: 1
• Dimensions: 7.00" h x 4.25" w x .75" l,
• Binding: Mass Market Paperback

From the Inside Flap
New Yorker Jody has what she thinks is a very liberated view of sex, while Midwesterner Lyle still thinks love means having to say you're sorry. "The trauma and confusion of the sexual coming-of-age by a liberated woman is presented with skill and understanding." LIBRARY JOURNAL

Most helpful customer reviews

9 of 10 people found the following review helpful.
Realistic.
By A Customer
This was one of the greatest books I have ever read. Norma Klein's books are so honest and open. All of her books are very realistic because she understands that not everyone's life is perfect. Her books don't make you feel bad that your life is not as good as the characters. I find the people in her books, especially Jody in "It's OK if You Don't Love Me" very easy to relate to. This book is an excellent prtrayal of young love and the confusion that goes along with sex. The first time I read this I was 12. I definetly recommend this to mature preteens as well as older teens.

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A story of young love's complications.
By A Customer
This book is about Jody and Lyle, a young couple dating.
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excellent
By ndamien@mailexcite.com
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Specific to Ophthalmology, Ophthalmic Photography and Optometry, this book teaches both basic and advanced techniques of examination and documentation of conditions of the human eyeusing the slit lamp biomicroscope.

Revised and expanded from the second edition, it now contains over 400 illustrations, and two new chapters, namely; Stereo and Digital Imaging with the Photo Slit Lamp Biomicroscope, and; External Photography.

Starting with basic principles, the book progresses through advanced techniques demonstrating methods of illumination as applied to specific abnormalities. Numerous clinical photographs illustrate the use of each form of illumination to provide a broad perspective. Special techniques, using accessory lenses and vital dyes, are also described in detail.

• Sales Rank: #717299 in Books
• Published on: 2007-11-08
• Number of items: 1
• Binding: Hardcover
• 149 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent
By Suso
Excellent. manual for slit lamp photography

3 of 3 people found the following review helpful.
Eye to Eye
By R. Williams
This book is essential to anyone learning how to view the Eye with a Slit Lamp. For Ophthalmic Photography
the book provides both illustrations and photographic examples to explain how to best document Eye Pathology
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0 of 0 people found the following review helpful.
loved how informative this book and the amount of pictures ...
By SymphonyOfLife
loved how informative this book and the amount of pictures describing slit lamp are excellent with they elaborate more on fundus exam with 78 or 90 D lens otherwise good book for young ophthalmologists

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This book includes a complete list of the churches and institutions--746 churches and 529 theological schools--that today claim for themselves the heritage of the Protestant Reformation and provides basic information on each of them.

• Sales Rank: #2736545 in Books
• Color: Other
• Brand: Brand: Eerdmans Pub Co
• Published on: 1992-01-01
• Original language: English
• Number of items: 1
• Dimensions: 8.32" h x .82" w x 5.42" l, .97 pounds
• Binding: Paperback
• 385 pages

Features

• Used Book in Good Condition

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• Sales Rank: #11375192 in Books
• Published on: 1971
• Binding: Paperback

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• Published on: 1601
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Tutorial in style, this volume provides a comprehensive survey of the state-of-the-art of the entire field of computer security. First covers the threats to computer systems (which motivate the field of computer security); then discusses all the models, techniques, and mechanisms designed to thwart those threats as well as known methods for exploiting vulnerabilities; and closes with an exploration of security evaluation of computer systems--the science and art that attempts to grade a particular implementation of computer security. For engineers and scientists interested in computer security.

• Sales Rank: #2438163 in Books
• Published on: 1994-04-21
• Format: Facsimile
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 7.00" l, 1.33 pounds
• Binding: Paperback
• 432 pages

About the Author

Edward Amoroso is a Distinguished Member of Technical Staff in the Secure Systems Department at AT&T Bell Laboratories. Dr. Amoroso's experience in secure systems design, development, and research has ranged from system and security engineering on the UNIX system V/MLS effort at Bell Labs to technical lead responsibilities in the development of the Trusted Software Methodology (TSM) for the U.S. Department of Defense (DoD). Dr. Amoroso also holds adjunct positions in the Computer Science Department at the Stevens Institute and the Software Engineering Department at Monmouth College.

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1 of 2 people found the following review helpful.
Rigorous and coherent reference on the foundations of computer security
By Dr. F. Stajano
A rigorous yet very readable textbook covering the foundations of computer security (threat trees, access control, security policies etc.) with an emphasis on mathematical modelling. Pre-chews the often obfuscated first-hand sources and presents their contents in a consistent and understandable framework. Sets each topic in its historical context and provides authoritative references. The reason I'm giving it "only" four stars rather than five is because the prose tends to be somewhat bland rather than lively and engaging; but this is nevertheless a very valuable tutorial and reference, which also features a well-annotated bibliography. As a security professional, I wouldn't want to be without this book on my shelf.

4 of 7 people found the following review helpful.
For someone looking to get started, start here.
By KiltedKnight
I read the book, mainly because I was a student in one of Dr. Amoroso's courses at Stevens Institute of Technology. If you think that all he did was read from the book, you're wrong. The book provided a great background for the upcoming classes. It introduced concepts and terms, providing the information necessary to have a basic understanding of the concept or term. It's worth having around, especially if you want or need to know theories behind computer security.

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The extraordinary sensory skills of dogs are often indispensable, but especially in search and rescue missions. In man-trailing, the dog’s sense of smell can be trained to find and follow vital human trails. With the aid of an object that is clearly scented with a missing person’s smell, the tracking dog can identify the correct trail among numerous human and environmental scents. Filled with the latest research and practice, this is a comprehensive manual on tracking and a fascinating insight into the dog’s unique sensory skills.

• Sales Rank: #570747 in Books
• Published on: 2008-11-01
• Original language: English
• Number of items: 1
• Dimensions: 9.50" h x .40" w x 6.50" l, .70 pounds
• Binding: Paperback
• 96 pages

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8 of 10 people found the following review helpful.
yipee, a book on trailing rather than tracking
By Just Me
From the back cover:
Man-trailing represents a special application of (the dog's scenting) ability, one that is employeed frequently in the United States, but which until recently was used less often in Europe....With the aid of an object that carries a missing person's smell, the man-trailing dog can identify and follow the correct trail, among all the many smells of different people and the rest of the environment. Which dogs are best qualified for man-trailing, and how to teach it to them and put it into practice, is explained in this book. In this book: What is man-trailing? Which dog is best suited? Practical equipment. How the dog is trained. What the dog's behavior tells you. Christiane Liebeck was one of the first people in Germany to train her dogs for man-trailing, and to educate interested teams in this field. She has written this book with the aid of Robin and Kevin Kocher from the United States, both experienced man-trailers.

2 of 2 people found the following review helpful.
Good Book But Not For Everyone
By E. Willmore
I was overjoyed to find this book and find it to be useful and also fill a rare and unique niche. That said, this book is definitely not for everyone. And I suspect that most people will be disappointed in this book because they expect it to be something that it isn't.
--This is not a book about Bloodhounds or training Bloodhounds despite the title. If that's what you're looking for, go elsewhere (the book "Red Dog Rising" about Ronin the legendary trailer is far more interesting and revealing about Bloodhounds as trailers and doing police work).
--This book is written by a non-native English speaker and it shows. For instance, one chapter is titled "For Whom is Man Trailing Interesting?". So the language and syntax is going to throw some people off. That said, the book is written clearly and coherently. But it will read like a conversation with a European who speaks clear and exact English but doesn't have the idioms down and sometimes phrases statements in ways that clearly scream "I"m not from the USA." So if that bugs you, you will continually be distracted by the book. And if that's not an issue for you, be assured that this is a very coherent and clear book that reads easily other than the syntax issue I pointed out.
--This is an intro book. It is not designed to provide a personal history and storyline (ala "Red Dog Rising"). It doesn't provide a wealth of practical training details and troubleshooting (like what to do if you have a high prey drive dog that gets distracted by wildlife scents, or there is nothing on "snake-proofing" your dog which is an issue for trailing in most parts of the US during warm weather months). I could go on with other examples but the point is, the book isn't intended to cover all of those details so don't expect to pick it up as a veteran trailer and see answers to that sticky issue you haven't been able to resolve with your dog.
--This is not a "I can learn to trail with just this book--don't need any training or classes or mentoring--this book alone will do" resource. This book reads like a good resource to get you started, or as a quick checklist the first time you go out trailing (b/c as obvious as it is that you should bring water, you'd be surprised how likely it is that on your first call you show up and are having to bogart water off of someone else.) Or forgetting to pack high-value treats. This is like a job aid--some of the advice is obvious but still essential and easy for people to forget b/c they don't have a routine down. Besides, anyone who is expecting one book to provide all of the answers (or even most of the answers) on trailing is naive.
--Police officers and K9 handlers who are specifically looking for a book geared to criminal justice and trailing potential suspects or victims or witnesses will be disappointed by this book b/c it's not very specific to those scenarios.

Now that I've talked about what this book isn't or who shouldn't get it, let me talk about the pros and target audience. I like that this book distinguishes between trailing and tracking. It's only recently that we've had literature that makes this critical distinction. If you don't know what that means, the quick explanation is that tracking involves a head-down, following tracks on the ground. This is traditionally how dogs were trained to find or follow targets. This approach breaks down when the tracks go to areas (like stone or cement) that don't leave tracks well and can get hosed down in a city (so the scent pool isn't on the track), or the track is old (and the scent pool is really more in the air or other objects) or if the personal/animal leaves the ground (gets in a car, is picked up by someone else, climbs a tree) or the track gets contaminated (someone begins walking on top of the same footsteps). Trailing involves following the scent of the target (and that scent may be strongest off the ground b/c of how scent pools work). It's very difficult to train a dog to track and then train them to trail well. You don't train tracking the same way you train trailing. So this distinction is a critical one and this book makes it--it is aimed at trailing.

This is a great intro book, if you're just getting started with trailing or are thinking of getting started with training. It will give you a clear understanding of what you're getting into, key concepts, how to approach it, and if you and your partner are a decent fit for trailing. This is also a great book if you're taking training on trailing or have an experienced handler you're working with b/c it will augment what you're getting in person, give you ideas of questions to ask your instructor/mentor, and also provide structure to what is sometimes a very "just follow me and do what I do and I'll occasionally give you some hints or interesting stories" approach by many canine trainers. And as I mentioned earlier, it provides a good job/set of reminders if you're a new K9 handler who hasn't done much trailing.

1 of 1 people found the following review helpful.
Man trailing how to train your bloodhound
By V Emanuele
This book was a great read I didn't put it down at all, and it was so in depth and easy to understand for a beginner. I think a must for any scent hound owner for an understanding of their pets abilities and nature.

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Gain the competitive advantage with innovative management strategies for the new millennium!
Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant.
Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.

• Sales Rank: #4474015 in Books
• Published on: 2001-01-12
• Original language: English
• Number of items: 1
• Dimensions: 9.59" h x 1.31" w x 6.52" l, 2.24 pounds
• Binding: Hardcover
• 600 pages

Review
"...addresses the project challenges that have emerged, particularly in the cyber-environment , since the 1989 edition..." (Reference & Research Book News, November 2001)

From the Inside Flap
The New Dynamic Project Management: Winning Through the Competitive Advantage


Exceptional performance in today's competitive markets requires techniques that assure that a quality product is delivered to market in a timely and cost efficient manner. The new Dynamic Project Management: Winning Through the Competitive Advantage address the real-world challenges that confront today's managers and project teams.

Whether you are involved in software development, information technology, pharmaceuticals, or the service industries, The New Dynamic Project Management outlines actual applied strategies that will give your projects the competitive advantage.

Complete with application exercises, discussion questions, checklists, and business case studies, The New Dynamic Project Management will prove to be an excellent resource and informative guide for managers and non-managers alike. It provides clear, easy-to-follow techniques and guidelines that will help you to:
* Plan collectively as a team to assure attaining cost, schedule, and performance objectives
* Manage for quality despite accelerating product development and shorter sales cycles
* Develop and effectively manage all types of project teams, including those that are "virtual"
* Do business more effectively across company and international boundaries
* Apply communication strategies that improve both the quality of projects and the critical professional relationships that drive them
* Empower others so that they may better accomplish their goals and the organization's objectives

From the Back Cover
Gain the competitive advantage with innovative management strategies for the new millennium!

Business survival in today's global competitive economy requires companies to adapt quickly to rapidly changing markets, tighter schedules, diverse teams, and frequent technological advances. Change today is so pervasive that it has, paradoxically, become a constant.

Based on their extensive and diverse project management experience within Fortune 500 companies and U.S. government agencies, the authors provide a practical and highly informative guide that can be applied easily to a variety of technical projects, regardless of industry! Revised and updated to reflect today's revolutionary changes and extraordinary business challenges, The New Dynamic Project Management: Winning Through the Competitive Advantage provides proven, practical management strategies to give your projects and your teams the competitive advantage.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Well organized textbook
By Josh D. Nankivel
This is a well organized book, definitely more of a textbook than something you would sit down and read. It gets into many of the basics like crashing a project, and has a good non-textbook tone at times by narrating a story line in the third person.

Josh Nankivel
[...]

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Better to be a hunter, not prey.

Ever since her partner was kidnapped, Aurora Sky has been on a personal mission to get him back. To do that she needs the vampire responsible for destroying her life.

In order to have a snowball’s chance at success, she’ll have to team up with her most loyal friends—including a certain vampire in black with a provoking talent for distraction.

Old cravings aren’t easily quenched, nor past passions. With knowledge comes danger and Aurora is at risk on all sides.

• Sales Rank: #52753 in eBooks
• Published on: 2015-03-03
• Released on: 2015-03-03
• Format: Kindle eBook

From the Author
Aurora Sky: Vampire Hunter series

Aurora Sky, Vol. 1
Northern Bites, Vol. 2
Stakeout, Vol. 2.5
Evil Red, Vol. 2.6
Bad Blood, Vol. 3
Hunting Season, Vol. 4 Night of the Living Dante, Vol. 4.5
Whiteout, Vol. 5 True North, Vol. 6      

Most helpful customer reviews

4 of 4 people found the following review helpful.
Hunting Season
By Angie
Hunting Season is a big ol’ mess! In a good way! Aurora just cannot catch a break! Finding out you’re a vampire, having your best friend get kidnapped, and trying to make up with your ex all while hunting evil vampires and trying to take down the agency who stole your life can be exhausting! Seriously. Poor Aurora. But it does make for great reading! Everything that can go wrong, does go wrong as Aurora tries to rescue Dante. Plans keep getting interrupted, and then ruining possible escape plans! Crazy redheads commit vandalism while you’re having a hot make out session! So much happens!

I really enjoyed Hunting Season. It just may be my favorite of the series so far! Really, any book that opens with some getting punched in the face is probably going to get me excited! Aurora may not like violence, but she knows how to dole it out when necessary. And she is willing to do anything to get Dante back. Not just because he’s her best friend and partner, but because she needs to be honest about her feelings for him. Or lack thereof. This upset me so much! I love Dante! I wanted him and Aurora (and Fane!) together! But I totally get that she loves him as a friend, but she didn’t let her feelings for Fane get in the way of the rescue either. There will be a time for romance later! I hope!

Now that my love for Dante is out of the way, I’ll talk about the nonstop plot of Hunting Season. Like I said before, everything goes wrong! Aurora and Company have good plans in place, but something always messes them up! Then some aspect of their plan conflicts with possible back up plans or escape plans, and I was just so nervous for them all the time! Why can’t something go smoothly!? Although one screwed up plan did allow us to get to know Fane a lot better. His past is very interesting, and I’d actually love a novella about his early time as a vampire!

Hunting Season was pretty great. Something is always happening! Plot points actually move forward even though there are a lot of setbacks. We get to learn more about each of the characters, which I always appreciate. And there’s no cliffhanger! Well, the ending isn’t nice and neat, since stuff still needs to get done, but for the most part it ends on a relatively calm note. Now to wait for more!

*Disclaimer: I received this book from the author for review. No compensation was offered or accepted.

3 of 3 people found the following review helpful.
I love this whole series and this entry doesn't disappoint
By C. Washburn
I love this whole series and this entry doesn't disappoint. It opens with a bang and runs at a pretty breakneck pace throughout. Good news for Fane lovers, he makes much more of an appearance in this book than he did in the last one. Without giving too much away, the series is advanced in a satisfactory manner and more answers to Aurora, Noel, Dante, and Valerie's situation are given. We're also given more backstory about Jared, Melcher, Fane, and Gabrielle.

Given that we're left with a cliffhanger of sorts, I can't wait until the next book comes out.

2 of 2 people found the following review helpful.
Action packed
By Heather Holman
Aurora Sky continues to meet adversity with courage and resilience in this installment while she works with Noel and Fane to rescue Dante. I find myself liking Fane more and more. Jefford has a high quality writing style that includes well-developed characters, intricate plot development that flows all the way to the end, and realistic settings. She closes the book leaving the reader reeling for more.

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