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Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.
In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
- Sales Rank: #50680 in Books
- Published on: 2016-09-13
- Released on: 2016-09-13
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 1.01" w x 5.50" l, .0 pounds
- Binding: Hardcover
- 304 pages
From the Back Cover
Every day at work, you write. Are you writing to stand out, or writing to fit in?
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.
In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.
Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson. About the Author
Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.
Most helpful customer reviews
3 of 3 people found the following review helpful.
A useful life tool
By Martin
I'm not a writer / editor or paid to 'be creative' with my communication; regardless, this book can be used by anyone that:
* uses written communication,
* has customers (remember your colleagues are customers, too) and
* wants to improve how they communicate (I find what I've learnt 'slipping' into how I think and communicate orally, too)
The book is great because it:
* focuses on the psychology for BS use in communication,
* provides practical techniques to remedy our issues and
* can be used to critically evaluate what you and others produce
For practise, I reviewed and edited my CEO's last email (about a service review), using what I'd learnt in the book and it was revelatory, I saw flaws in:
*starting boldly,
*tone,
*key facts and
*word count
I'd not have known to look for prior to reading this book.
0 of 0 people found the following review helpful.
Clear, direct, useful
By Julie A. Erickson
Clear writing is sorely needed in business, media, internet, school - you name it! While its title might put some off, this book is one of the most practical and useful guides to clear writing I've ever seen. Mr. Benoff deconstructs bad writing and tells you why it is bad. Then he models good, clear writing. And he makes a persuasive case for clear writing being a career asset. I highly recommend this book and his website [...]
0 of 0 people found the following review helpful.
No Crap in Writing Without Bullshit
By TexasBadger
I will take the concept of The Iron Imperative to my direct reports and peers. The Iron Imperative states that the reader's time is more valuable than my time. As a leader of project managers, I believe this is even more important to understand and put into practice because much of our writing is directed to our customers as the reader.
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