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Food Styling: The Art of Preparing Food for the Camera, by Delores Custer
Download PDF Food Styling: The Art of Preparing Food for the Camera, by Delores Custer
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Title: Food Styling
Author: Custer, Delores
Publisher: John Wiley & Sons Inc
Publication Date: 2010/05/03
Number of Pages: 398
Binding Type: HARDCOVER
Library of Congress: 2009011991
- Sales Rank: #140822 in Books
- Published on: 2010-05-03
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x 1.18" w x 8.98" l, 5.00 pounds
- Binding: Hardcover
- 416 pages
Amazon.com Review
Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business.
Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from making a beverage appear to sweat to producing those perfect grill marks on meat without a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both experienced foods styling pros and first-timers alike.
- This is the only book of its kind on the market, shedding light on the art and craft of food styling
- More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media
- The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources
- The only book the aspiring or professional food stylist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between
Whether you're looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the ultimate guide to creating stunning culinary visuals.
Styling Techniques from Food Styling
Styling Eggs
Styling Drinks
Styling Cookies
From the Inside Flap
Behind every mouthwatering image of food is a dedicated food stylist whose job it is to consider, plan, and perfect every detail from the curve of an apple stem to the fan of a shrimp tail. In Food Styling, master stylist Delores Custer presents the definitive reference in the field—complete with detailed information on essential tools and useful equipment, step-by-step guidance on achieving the perfect shot, and a wealth of tried-and-true techniques for everything from voluminous frostings to mile-high sandwiches. Based on her thirty years of experience styling for advertising, magazines, books, television, and film, Custer shares her expert guidance on how to achieve stunning visual perfection for all media.
About the Author
Delores Custer has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs, Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.
Most helpful customer reviews
0 of 0 people found the following review helpful.
... want to give this book a shoutout for being AMAZING. It is literally an encyclopedia for food styling
By Suzie Agelopoulos
I just want to give this book a shoutout for being AMAZING. It is literally an encyclopedia for food styling. She has every food, what could happen to it, how to fix it, how to make it look best, and what products to use to fix it. This is extremely time saving for people like me who are new to food blogging and can reference everything before starting a recipe. Now, I haven't actually tried her different techniques but she's been in the business along time so I'm sure they are effective. Don't be scared off by the beginning which is very general info on styling in general. Get past that and you'll find the goods. Thanks, Delores!!
0 of 0 people found the following review helpful.
Highly recommended...
By Daniel D. Ayd
Use this book as a reference for food styling in our R&D lab. It has helped us improve our photography for Social media and print. Has an exhaustive list of tools, foods, preparation techniques, special effects (like condensation, steam, char, etc.), challenging situations, funny anecdotes from her past that can serve as bad examples or cautionary tales, propping, working with photographers, customers and for yourself, and many other topics. Like any reference, it has its perspective, and it's just one woman's eyes, but she's seen a lot so it's a valuable source of information. Be aware though that other perspectives are out there, and the market can and will shift so things that apply here as desirable may become dated but many of the tools and techniques will never change unless we start eating something entirely different...like pills or gels rather than real food. Like with any skill though, having the information doesn't guarantee success you've got to practice and apply your skills regularly or your results may decline.
2 of 2 people found the following review helpful.
Worth the money
By MS FACS teacher
As a teacher I try and bring in different professionals so that the kids can speak to the people in the profession and be exposed to all sides of completing the job. I found a food stylist who was willing to come in a speak to the kids and she mentioned the value of the book. She had in fact studied with the author. Based on her recommendation I purchased this book and have been very satisfied with the results. It is easy to read, jam packed fl
Of information for the aspiring food stylist and inspirational in its review of the history of the professional and the attributes it takes to be successful in the profession. I will definitely be sharing this information with my middle school students.
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