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How to Make Your Advertising Make Money, by John Caples
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How to Make Your Advertising Make Money by John Caples
In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.
Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get:
1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years
Meet the Author
John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
- Sales Rank: #1018457 in Books
- Brand: Brand: Snowball Publishing
- Published on: 2012-06-12
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .80" w x 5.98" l, 1.13 pounds
- Binding: Paperback
- 386 pages
- Used Book in Good Condition
About the Author
Caples was vice president of Batten, Barton, Durstine & Osborn, Inc., retiring after 40 years of service. He is a member of the Copywriters's Hall of Fame.
Most helpful customer reviews
19 of 20 people found the following review helpful.
A bigger and fuller book by Caples
By A Customer
This book is full of proven methods of making cost-effective advertising. A bit outdated but still very valid and central to advertising thinking.
Simple to read and well-organized. Examples of chapter names include; "303 words and phrases that sell", "12 ways to find advertising ideas" et cetera.
An important reference book to anyone involved with selling in general and copywriting in particular.
Other related books include; Ogilvy on Avdertising and Tested Advertising Methods.
13 of 14 people found the following review helpful.
A classic on advertising and copywriting
By A. Kallmeyer
This book and Tested Advertising Methods were my first contacts with direct marketing and copywriting and what you have to consider. I consider them both classics. A must at least for every copywriter and also everyone who has to work in this area. In my job I often get suggestion for ads which are funny and creative. But funny doesn't necessarily sell. This book - based on so-called scientific advertising - shows you what works and what to look for in an ads or a copy.
5 of 6 people found the following review helpful.
Classic Advertising Book By The Master Craftsman
By claude whitacre
The secrets of profitable advertising are all here. This book has sample ads that show which ones pull the best. A real treasure of advertising results. Written back in the day when your advertising had to make money right away or you didn't eat.
I'm so glad the reprinted this 2012 edition without taking out all the proven strategies...by "updating" the content.
One of the top five books ever written on advertising to sell.
Buy it, you can't have my original copy.
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